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Official partner of the UEFA Europa League

Driving Emotion in top-ranking European soccer

Driving Emotion in top-ranking European soccer

We are extending our passion for "Driving Emotion" and sports furthermore. For this reason, we are supporting the UEFA Europa League together with millions of soccer fans all over the world.

Hankook Tire Sponsoring

Hankook Tire has been an official sponsor of the UEFA Europa League since 2012. Sportsmanship, dynamics, and emotionality are the hallmarks of this partnership, which marks a further milestone in Hankook Tire's marketing strategy. Our commitment to top-ranking European soccer will raise brand awareness in Europe which is one of the company's major sales regions.

Hankook Tire benefits from comprehensive brand presence, such as perimeter advertising in the stadiums, the backdrops that can be seen during interviews with the players, and the official UEFA press conferences. The Europa League is viewed live in the stadiums and via TV by millions of people in Europe and around the world.

The UEFA Europa League

The UEFA Europa League is the largest cup championship for club teams in Europe and was known as the UEFA Cup until the 2008/09 season. In the 2017/18 season, a total of 194 clubs from all 53 national associations within UEFA are taking part in the championship. Many talented international players and top-class teams across Europe make the UEFA Europa League more alluring and captivating.

Hankook Tire Back Stadium Tour

An unforgettable behind-the-scenes experience of this unique championship is made possible for fans by Hankook Tire, a sponsor of the UEFA Europa League. We regularly give out a chance to win the Back Stadium Tour to the users of our social media channels.

The lucky winners get to see all the areas which are prohibited to the public such as the players’ dressing rooms, the press area, or the technical zone. Another highlight is to be able to watch the players warm up directly from the sidelines. The Back Stadium Tour is offered exclusively with a VIP ticket from Hankook Tire.

Centre Circle Carrier program

With the Centre Circle Carrier program, Hankook Tire is literally putting young soccer fans at the center of the action of a UEFA Europa League match. Not only can they become a part of the opening ceremony, but the young fans are also allowed to carry the centre circle banner. By giving a special chance to become a Centre Circle Carrier to young people who have lost loved ones in a car accident, Hankook Tire is striving to bring more attention to road traffic safety.


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